About IF

IF is a technology studio. We specialise in ethical and practical uses of data.

We’re working towards a better, more ethical information society and have defined and led this emerging space since 2016.

We have unrivalled expertise in showing organisations how to collect, store and treat data so they are both ethically sound and commercially successful.

Based in Somerset House in London, our multidisciplinary and internationally respected team includes technologists, infosec researchers, designers and strategists.

We care about the web and we approach all of our work though making, maintaining a catalogue of data patterns and work in the open as much as possible.

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